With so many new arrivals in Utah, it got us thinking…We field so many questions from readers wondering where the best, well, everything is. Folks are looking for more than food and fun (our specialty). They need places to live, cars to drive, solutions for their business. So we asked some of our favorite partners to share their expertise and advise for newcomers and longtime locals. Enjoy! 

Creativity, collaboration and a commitment to excellence define Deep Roots’ expertise.

Just over the Utah-Nevada border, with its flagship store in West Wendover and four more locations to serve cannabis patients, Deep Roots Harvests prides itself on its product. That begins with the dedication and innovation brought to the table by Laboratory Manager Kenny Yockey.

What makes you an expert in your field?

“I began my journey in the cannabis industry while still in college, starting in Colorado, a pioneering market for cannabis legalization. When medical cannabis became legal in Nevada, I saw it as an exciting new frontier and moved there. My passion eventually led me to California. There, I fully immersed myself in the cannabis culture, connecting with like-minded experts and working alongside some of the most capable individuals in the field. I was fortunate enough to develop a wide array of infused cannabis products for some of the largest brands in the industry. Through these diverse experiences, I’ve cultivated a deep and broad expertise in cannabis extraction and product development.”

What sets you apart from the rest?

“What sets me apart is my unwavering commitment to product quality and my refusal to take shortcuts. This dedication has shaped my career and brought me to where I am today. I take immense pride in ensuring that every product we release meets or exceeds the expectations of our consumers. Combining creativity, collaboration, and commitment to excellence ensures that our offerings stand out in the market and truly resonate with consumers.”

How do your customers/clients benefit from your particular skillset?

“When someone tries our products, my goal is to deliver an exciting and memorable experience that aligns perfectly with their expectations. The product should not only elevate the user to their desired state but also enhance whatever activity they choose to pair it with. I’m able to provide customers with a consistent, reliable experience that they can trust and enjoy, whether they’re seasoned users or new to cannabis.”